Shearings is to appoint two new sales managers in a bid to work with travel agents to drive sales in the over 50s market.
The new staff will work on pumping up activity in the south east which the operator sees as a key development region.
Commercial director Caroline Brown said: “We want to ensure we’re maximising opportunities for our agents, by offering as much support as possible.
“As well as widening our product portfolio to help agents increase their sales from the over 50s, we’ll also be growing our agent support team. This will allow us to offer wider access to training, including training in person from our sales managers and online training modules.
“Agents who choose to work with us can benefit from the loyalty and high holiday spending of the over-50s market. Some of our agents have customers that book over 20 holidays each year with Shearings and 20% book more than one holiday a year.”
“The South East is a particular focus for us as we carry more passengers from here than anywhere else in the UK.”
by Dinah Hatch
