Future Travel’s specialist cruise division, Instant Cruise Holidays, has reported that its post-Christmas sales are up by 40% year-on-year, with an increase in margin of 0.5%.
General manager Fay Thompson said there has been a rise in luxury sales, particularly with Silversea.
“With an average booking value of £8,263, it is great to have this business,†she said.
“The highest value booking we’ve made was with Silversea at£21,159 for two people.
“The lates market is strong with 57% of sales coming from bookings up to the end of April, although we’ve seen fewer families booking for summer. The feedback is that they will book nearer the time.
“Meanwhile, the ‘grey pound’ is very strong with an increase in older couples booking.â€
By Bev Fearis
