Villa holiday firm Solmar is bolstering its trade sales team with a new hire.
Michelle Thake has joined Solmar Villa Holidays as the new senior trade sales manager, bringing more than 30 years of travel industry experience.
The appointment comes as the family-run business prepares to enter its 30th anniversary year.
She previously held positions at Ocean Holidays, Jet2holidays and Ras AI Khaimah Tourism Development Authority.
“I am really excited to join Solmar Villas as we look to grow the number of travel agents we work with.”
Sharon Bradbury, marketing director for Solmar, said: “Michelle has extensive experience and a huge amount of knowledge and insight as to how agents operate.”
Solmar CEO Julie Blake said: “We have serious ambitions for growth and the team we have put in place this year will be playing a huge part in driving the business forward.”
Solmar is set to start the 2024 holiday season with more than 2,000 properties in its European and US portfolio.
