South African Tourism launches US marketing campaign

With its abundant wildlife, rich history, critically acclaimed wines, spectacular scenery and more than 1,500 miles of beaches, which South Africa would you like to explore? My South Africa, of course.

That’s the inviting message behind a new web-based marketing campaign from South African Tourism, USA. Targeting U.S. travelers seeking rich experiences in this traveler’s paradise, My South Africa utilizes iconic South African personalities to highlight the country’s cultural diversity and affordable luxury vacation options. The campaign is available at www.southafrica.net/usdeals.

“Our message to American travelers is that South Africa is an affordable luxury destination,” said Sthu Zungu, U.S. President for South African Tourism. “We want to showcase South Africa’s inspiring story – through legends and icons such as Nelson Mandela, Shaka Zulu, Paul Kruger and others. This campaign is aimed at inviting travelers to come create their own South African story.”

Set against a beaming crimson backdrop, the My South Africa website unfolds with some of South Africa’s most inspirational and recognizable figures, including former President Nelson Mandela, the legendary warrior Shaka Zulu, the forefather of conservation in South Africa, Paul Kruger and the Rain Queen of the Limpopo Province. Users are also encouraged to e-mail an “inspirational message” from each of the featured personalities to a friend.

Instrumental to the campaign, visitors are encouraged to find a travel package to suit their needs. From a seven-day “Taste of South Africa” package from $1,999 to twelve days in “The Heart of South Africa” for $4,999 including airfare, there’s a getaway for every traveler, each of them affordable.

The My South Africa web campaign also offers quick-click access to informative pages, including “Plan Your Trip” and “Why South Africa?”, an in-depth, consumer-oriented overview of the country for those still undecided about where to take their holiday.

For more information or to check out My South Africa, please contact South African Tourism at 1-800-593-1318 or visit www.southafrica.net/usdeals

South African Tourism is mandated with the international tourism marketing activities of the country. For travel and tourism information on this world-class destination, the ideal place for both business and leisure, contact South African Tourism at 500 Fifth Avenue, Suite 2040, New York, NY 10110; Tel: 1-800-593-1318; Fax: 212-764-1980; email [email protected] or visit
www.southafrica.net