Southwest Airlines founder Herb Kelleher has died aged 87.
The low-cost airline paid tribute Kelleher, describing him as a ‘pioneer, a maverick, and an innovator’.
"His vision revolutionised commercial aviation and democratised the skies," said a statement.
"Herb’s passion, zest for life, and insatiable investment in relationships made lasting and immeasurable impressions on all who knew him and will forever be the bedrock and~esprit de corps~of Southwest Airlines.
"The entire Southwest Family extends our deepest sympathies to Herb’s wife, Joan, and his entire family."
He founded Southwest in 1967 initially flying between Houston, Dallas, and San Antonio.
Kelleher, who had trained as a lawyer, fought a legal battle against rivals who tried to stop him.
Eventually the Supreme Court of Texas ruled in his favour and the airline began operating n 1971.
The airline’s chairman and CEO Gary Kelly added: "Herb was a lifelong mentor and friend, and one of the greatest joys of my life has been working alongside Herb for over 30 years.
"His stamp on the airline industry and all those he touched has been profound."
"He inspired people; he motivated people; he challenged people – and, he kept us laughing all the way. He was an exceptionally gifted man with an enormous heart and love for people – all people. We have been beyond blessed to have him as a part of our lives."
