Sri Lanka sharpened its pitch to the British travel market, underscoring both rapid tourism recovery and a wave of new international endorsements.
Speaking during the last edition of WTM London, Buddhika Hewawasam, Chairman of Sri Lanka Tourism Promotion Bureau (SLTPB) explained:
” In the first ten months of 2025, we already recorded some 1.9 million international visitors. We then anticipate to record the highest number of tourist arrivals to the country, surpassing the 2018 highest figure of 2 .3 million. The projected revenue for tourism is about $3 .5 billion, contributing about 5 % to our national GDP,” told Hewawasam during Sri Lanka Tourism press conference.
The United Kingdom remains one of Sri Lanka’s most important traditional source markets. Despite being a long-mature market, British arrivals continue to climb. UK arrivals reached 174,827 from January to October, up 19.2% compared to the same period of 2024. The UK is only surpassed by India with 423,405 arrivals, up 31.1%. Other large markets are the Russian Federation, Germany, China and France.
Buddhika Hewawasam explained that the country has seen a rapid sequence of positive developments. Over the past year, Sri Lanka has collected multiple international accolades, the most notable being Lonely Planet’s Best in Travel designation of Jaffna as one of the top global cities to visit in 2026.
Officials described the recognition as both a proud milestone and a strategic breakthrough. Promoting the northern and eastern regions has long been a priority, and Jaffna—known for its vibrant culture, colorful traditions, and strong religious heritage—sits at the heart of that effort.
Air connectivity has also improved markedly. As of October, 25 international airlines serve Colombo and Mattala airports. From Europe, Edelweiss is a new carrier offering two flights per week. SriLankan Airlines continues to strengthen its network as well, ensuring robust onward connections via Colombo.
A boost in infrastructure
Hotel development is accelerating too. Among the most prominent new projects is the CinemaLife complex, a fully integrated resort offering upscale accommodation, gaming, and a range of entertainment facilities. Its launch has already fueled growth in Sri Lanka’s MICE segment, particularly in Colombo.
Across all fronts, officials say momentum is especially strong in sustainable tourism—a cornerstone of the country’s long-term strategy. New tour concepts and awareness-focused packages are being developed to spotlight lesser-known regions, cultural diversity, and responsible travel experiences.
With new development in the country’s infrastructure such as the Colombo-Kandy Expressway, the airport’s upgrade and the launching early this year of a 30-day tourist e-visa, confidence is running high for Sri Lanka tourism.
