Just-for-kids amenities are more popular than ever and continue to expand in scope and variety despite the ailing economy, reports Family Travel Forum’s FTFc consutling division.
The report, “Family Hotels Learn to Monetize the Family Market,” concluded the almost two-fold increase in the number of US adult travelers who take children along has led tourism officials to target the younger audience directly.
Some other key findings:
— Family resorts and luxury hotels are up-selling parents and grandparents on spacious, decorated family suites vs. decorated double rooms.
— Family resorts and luxury hotels are offering children more and better fee-based services, such as spa treatments and cooking classes, once reserved for adults.
— Family resorts and luxury hotels are offering family-focused guidebooks to promote commission-generating tours and attractions in their area.
— Some family resorts and luxury hotels are now promoting local culture because many families prefer, and will pay for, a more authentic travel experience.
By David Wilkening
