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Study: travel managers still looking for tech alternatives
There are signs suggesting the economy is stabilizing but most travel managers will be seeking travel alternatives provided by technology, says a new study.
Findings include:
—More than half of respondents say they will rely on electronic alternatives more in the future than they have previously to meet their travel spend reduction goals.
—Those companies who had widely deployed conferencing technologies saw, on average, greater travel spend reduction in 2009, with conferencing having the biggest impact on internal travel.
—Following best practices for conferencing deployment and demand management correlated with even greater travel reductions.
—Most respondents expect continued increases in the use of electronic alternatives for purposes ranging from team meetings to large events, to meetings with suppliers and partners. More than 40 percent even see their organizations replacing more sales-related travel with conferencing over the next few years.
Despite these plans to rely more on conferencing technologies, doubts and confusion persist about the effectiveness of these technologies as travel replacements.
The survey was conducted by Kotler Marketing Group in conjunction with the Association of Corporate Travel Executives. The study was called “2010 Corporate Travel Spend Plans & Tactics.”
By David Wilkening
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