Simon Ambrose, CEO of the Augusta Margaret River Tourism Association in Western Australia, has been appointed the new chief executive of the Sunshine Coast Development Limited.
The membership-based body is responsible for managing, developing and marketing tourism to Queensland’s Sunshine Coast region.
The appointment, due to commence in August, comes as the region focuses on broadening its tourism base to place greater emphasis on business events, experiential travel and inbound tourism.
Barrie Adams, Sunshine Coast Development chairman, said:
"The team has made substantial progress in recent years, attracting international flights from New Zealand, developing the region’s profile as a premier conference and events destination, and establishing innovative tourism experiences.
“We believe that Simon can build on this platform, and take the region into a new era."
