UK travel firms are expecting a 5% bump in holiday bookings this month, following Sunshine Saturday.
The Civil Aviation Authority is forecasting about 200,000 more people will book their holidays this month.
Last year about 4.3 million made bookings in January.
Post New Year is a key booking period for forward bookings and demand usually peaks at the weekends.
TravelSupermarket says the traditional holiday hotspots are dominating again but destinations like Gozo, Malta and long-haul holidays are rising sharply.
It says Tenerife is the top seller for 2026.
ABTA notes holidaymakers are booking further ahead, even into 2027.
“Sunshine Saturday is traditionally a busy time for holiday bookings. We are expecting that to be the case this year,” A Jet2 spokesperson said.
TravelSupermarket’s research also found that some Italy destinations like Lake Como and Sicily have seen sharp declines in interest.
