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Survey reveals fastest growing city break destinations
Dubrovnik, Tallinn, and Ljubljana are the fastest growing city break destinations, according to European Cities Marketing (ECM).
The association, which represents more than one hundred European cities, tourist boards and convention bureaus, said overnight stays in these cities have grown by 130%, 92% and 71% respectively in 2006 compared to 2005.
Other fast growing destinations include Zagreb (up 64%), Valencia (60%), Turin (50%), and Bratislava (46%).
“The key European destinations – Berlin, Barcelona and Prague – have collectively seen an annualised increase of 550,000 room nights per annum,” said an ECM spokesman.
“Ease of access and heavy hitting marketing campaigns have helped these cities to establish their leading position in Europe’s city break market.
“Apart from the more traditional cities and towns, the city break boom has benefited other destinations on the Baltic and Adriatic Seas along with less prolific destinations in central Europe.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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