Hotel Group Accor will see its name emblazoned on Stadium Australia, after a winning naming rights bid for the Sydney Olympic Park stadium.
It will now be called Accor Stadium.
Accor Stadium was the centrepiece of the Sydney 2000 Olympic and Paralympic Games.
It has a capacity to hold concerts for 100,000 and over 80,000 people for seated sporting events.
As well as big ticket concerts, it hosts sporting events like State of Origin, National Rugby League Grand Finals, FIFA World Cup Qualifiers, and Bledisloe Cup and British & Irish Lions rugby Test matches.
Minister for Sport Natalie Ward said the NSW Government was delighted to partner with Accor as the stadium’s new naming sponsor.
"Accor Stadium will have an important role to play in NSW in 2022 and beyond and I can’t wait to see the seats filled again by those enjoying the experience of a large-scale live event."
Accor Stadium will soon feature one of the world’s largest LED video screens at 1200sqm.
"Accor Stadium will give us the opportunity to showcase our hotel, apartment and resort brands and the very best of our loyalty program ALL – Accor Live Limitless, "said Simon McGrath, CEO of Accor Pacific.
