The Taiwan Tourism Bureau has appointed Sydney-based PMA Communications Group as its Australia/New Zealand promotional agency.
Director of the Taiwan Tourism Bureau in Singapore, Arthur C.M.Hsieh, who holds responsibility for the Australia/New Zealand region said the company’s activity on behalf of the national tourism office would encompass strategy, creative, media, PR and event management on both sides of the Tasman.
The agency will work closely with the Taiwan Tourism Bureau’s Sydney-based marketing representative – Australia/New Zealand, Pearl Lee.
A critical component of the overall agreement, Hsieh said, would be addressing visitor arrival targets from Australia and New Zealand.
Day to day management of the Taiwan Tourism Bureau account by PMACG will be headed by Elissa Kent supported by group business director, Matt McCarthy, and senior communications adviser, Mike Parker-Brown.
