Visit Tampa Bay reported tourist development tax collections for October over $4 million.
It marked a notable 10.8% increase while taxable hotel revenue reached $68.7, also up more than 10%.
Average daily rate (ADR) showed a modest 2.2% decrease.
In total, hotel occupancy reached 68.5%, with revenue per available room (RevPAR) at $103.32 and ADR averaging $150.93.
Hillsborough County’s tourism statistics show a positive trend as ADR and RevPAR were still higher than the record years of 2019, 2021, and 2022.
“October’s strong numbers are setting a solid pace. As we launch our out-of-state campaigns, we are striving to remain ahead of our competitive destinations,” said Santiago C. Corrada, CEO of Visit Tampa Bay.
“Additionally, as we host more events, in 2024, we anticipate substantial growth.”
Tampa Bay maintains its competitive ranking by STR, Inc. as third in occupancy and fourth in RevPAR.
The destination had its most successful convention summer to date, boasting an impressive 1.1 billion in taxable revenue.
Visit Tampa Bay is a not-for-profit corporation certified by Destinations International’s Destination Marketing Accreditation Program
