Travel distribution platform TBO.com is focusing on the growing luxury travel segment with a new curated portfolio.
The Platinum Collection features the most exclusive luxury hotels.
TBO.com says the luxury travel market is being shaped by five emerging travel trends: luxury travel advisors, digital innovation, hyper personalisation, sustainability, and the demand for unique experiences.
High-end travellers are seeking tailor-made and immersive cultural experiences.
It says The Platinum Collection is designed to meet these evolving expectations – offering luxury hotels direct access to TBO’s secure and closed B2B network.
It connects them with a global base of high-value retail travel agents.
“With the Platinum Collection, we are not just offering enhanced visibility for hotels, we are creating a premium ecosystem where luxury hotels can confidently engage with the right agents and the right travellers,” said Gaurav Bhatnagar, Co-Founder and Joint Managing Director at TBO.
The Platinum Collection equips travel agents with powerful tools, curated content, and priority access to premium properties.
In addition, TBO Platinum users will benefit from competitive rates with TBO exclusive value-added services (VIP check in, complimentary room upgrades and more).
Platinum Collection Highlights for hotels include:
Top-tier visibility and dedicated hotel landing pages
Targeted marketing digital campaigns based on demand and hard-to-reach source markets
Exclusive data insights and conversion analytics
Access to high-value agents powered by TBO Academy
Platinum deals will be available exclusively to travel advisors
Travel Advisors: can register/ log in at https://www.tboholidays.com/
For hotels: https://platinum.tboholidays.com
