In an email to media today, Andrew Wood General Manager of Bangkok’s Chaophya Park Hotel & Resorts and Skal official says that Thailand needs to quickly put together a recovery roadmap.
It will involve all sectors of the industry and government………..The damage has been colossal.
It must include the airlines, Board of Investment [BOI] the Department of Export Promotion [DEP] and should draw in the Ministries involving Finance, Trade and Industry and should be spearheaded by the Ministry of Tourism and Sport or the PM himself.
Skal Intl will be more than happy to contribute along with ATTA,THA ,TICA, PATA.
We need promotional packages and incentives.
We need amazing airfares and fam trips.
We need to get the message across that not one tourist was hurt during the closure of the airport: the airport was left intact by the demonstrators- no vandalism, graffiti or damage of any kind.
We need to spread the word that Thailand is and continues to be a wonderful diverse tourism destination, great beaches, food, spas, hotels, nature, sports , smiles etc
We need a huge journalist programme to get articles and stories of “back to normal”.
We need photo/i-phone competitions, activities, promotions and advertising.
We need more roadshows and attend more trade shows.
We need budgets to make a big enough impact.
When shall we start?
Now?
A Report by The Mole
