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The Travel Foundation plans January campaign
The Travel Foundation is launching a brand awareness campaign in January in a bid to urge the industry to be more sustainable.
It has enlisted the help of travel, retail and leisure marketing company, Fox Kalomaski, to help motivate the travel industry to endorse and take action on sustainable tourism.
An online and offline campaign will target the nearly one million people who work in the UK outbound travel business.
Sue Hurdle, chief executive of The Travel Foundation, said: “With its strong record and wealth of experience working with travel companies, Fox Kalomaski is a natural fit with our aims to communicate the message to the travel industry that they can benefit from making their businesses greener.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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