The Travel Foundation is launching a brand awareness campaign in January in a bid to urge the industry to be more sustainable.
It has enlisted the help of travel, retail and leisure marketing company, Fox Kalomaski, to help motivate the travel industry to endorse and take action on sustainable tourism.
An online and offline campaign will target the nearly one million people who work in the UK outbound travel business.
Sue Hurdle, chief executive of The Travel Foundation, said: “With its strong record and wealth of experience working with travel companies, Fox Kalomaski is a natural fit with our aims to communicate the message to the travel industry that they can benefit from making their businesses greener.”
By Bev Fearis
