United Kingdom
United States
Asia Pacific
Thomas Cook to paint hotel brands onto aircraft
Thomas Cook is aiming to raise awareness of two of its hotel brands this summer by painting two aircraft in their livery.
One A321 has been painted with the livery of the Cook’s Club, which was launched earlier this month, and a second will fly with a livery of SENTIDO Hotels & Resorts.
The first Cook’s Club hotel will open in Hersonissos in Crete this June and Thomas Cook is hoping the stripped-back brand attract a new audience who want design-focused hotels.
The Cook’s Club A321 will move to its Manchester base this month, from where it will fly to beach destinations across Europe this summer.
The SENTIDO A321 will fly for Thomas Cook Aviation, based at Dusseldorf Airport.
Ingo Burmester, chief hotels officer, Thomas Cook Hotels & Resorts said: "Our strategy is to strengthen the quality of our own-brand portfolio which now comprises eight brands.
"In addition, growing our airline is a key part of our group strategy, as demonstrated by a capacity growth of 10% in the group airline this summer.
"Our new flying ambassadors are a fantastic way to both collaborate and celebrate two key pillars within the Thomas Cook Group."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations