Florida based wholesale travel broker Tourico Holidays has announced a new distribution partnership with TUI Germany, part of the TUI Group.
TUI Germany now has access to Tourico’s comprehensive global inventory of hotels via XML connection.
This adds Tourico Holidays to the other bedbank businesses within the Hotelbeds Group which already has a long term partnership with TUI Germany.
Tourico is now officially part of Hotelbeds Group after the acquisition, and a strategic integration plan is now being developed.
"TUI has one of the most expansive distribution networks in the travel industry. This new partnership will enable TUI to offer their loyal customers new hotel options in thousands of cities worldwide. Meanwhile, Tourico’s contracted hotel clients will have another marquee distributor working to sell their product globally and increase exposure," said Oliver Stahlberg, Tourico’s regional director of sales for Germany, Austria, and Switzerland.
Tourico has more than 80,000 hotels contracted globally, and offers trade clients ‘ExclusiveDeals,’ which are pre-purchased hotel room blocks with guaranteed discount rates.
"As our company grows and increases business in new markets, we saw the need for a partner that could help us expand our hotel inventory on a global scale, and still preserve our strong margins," said Nicole Sohnrey, director product management modular for TUI Germany.
"Our alliance with Tourico will enable both companies to expand their hotel businesses, while further improving customer satisfaction."
TUI companies includes the TUI core brand and numerous other operators and travel brands including 1-2-FLY, airtours, TUI fly, and specialist companies such as Gebeco and Berge & Meer.
