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Tourism Australia awards contract
Sunday, 08 Dec, 2005
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Reorts today in the Sydney Morning Herald suggest that Tourism Australia is set to announce an $80 million online marketing account deal with One Digital, now owned by Isobar, the digital arm of British marketing services holding company Aegis.
Although nothing is confirmed, the brief included developing all of Tourism Australia’s international websites and digital marketing strategies for five regional hubs: Asia, Europe, North America, Japan and New Zealand.
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