Tourism Australia’s head of marketing will stand down in the New Year after seven years at the helm.
Nick Baker will leave at the end of January to seek out ‘new challenges’.
He oversaw three of Tourism Australia’s most successful campaigns in recent years – ‘There’s Nothing Like Australia’, ‘Best Jobs in the World’ and ‘Restaurant Australia’.
"All of these campaigns have been meticulously planned, well executed, and, importantly, done so through strong teamwork and successful partnership with industry and our state and territory partners," said Tourism Australia managing director John O’Sullivan, lauding Baker’s work on the campaigns.
"Another major achievement, for which Nick should be very proud, has been the creation of one of the world’s most successful social media marketing strategies."
Baker will stay in the role until the end of January to oversee the ‘Restaurant Australia’ campaign and allow for the recruitment and transition of a new marketing head for Tourism Australia.
