Australia’s unique wildlife encounters, luxury experiences and extraordinary adventures will be on show at the first Australia Marketplace UK & Europe trade show to be held in London later this year.
Tourism Australia is to launch its own trade show in London this year, saying the ‘time is right to build on current momentum’.
Australia Marketplace UK & Europe will have a UK focus, but European buyers will also be invited to attend.
The inaugural event will see up to 130 sellers including inbound tour operators, key airline partners, new Australian products and established Aussie tourism businesses meeting face-to-face with approximately 100 buyers and will cater for specific market interest and segments such as youth travel, premium experiences, wildlife and adventure travel.
Australia Marketplace UK & Europe will be held annually over two days in the last week of October at a central London venue with an evening gala event at Australia House.
Tourism Australia regional manager for UK and Northern Europe Sally Cope said: "The new Australia Marketplace will highlight the very best of what Destination Australia has to offer and with visitor numbers from the UK and wider Europe at near record levels, it is the right time to launch this event and build on current momentum.
"The UK remains one of Australia’s largest tourism markets and continues to show resilience in the face of current local uncertainty. Tourism Australia sees this as a key moment to work closely with the travel trade to create new and lasting opportunities for visitation from this market."
Exact dates for the 2019 event and venue details will be revealed in May.
