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United States
Asia Pacific
Tourism Fiji celebrates record visitor numbers
Tourism Fiji is having a banner year for tourism, with visitor numbers at a record 822,253 from January – October 2024.
It represents a 6.5% increase compared to 2023.
Tourism Fiji says UK visitor numbers were up 16% year on year between January and October, with the most recent months performing particularly strongly.
It says September 2024 was 60% up compared to a year earlier.
The record visitor numbers are set to be boosted this month with a new Fiji Airways flight from Dallas launching on 10 December.
To accommodate growing demand, several new hotel and resort openings are underway including The Crowne Plaza Nadi, Sofitel Vatu Talei Denarau, Radisson Blu Mirage Resort, Hilton Garden Inn Suva, and more.
Tourism Fiji CEO Brent Hill said: “This has been a landmark year for Fiji tourism, as we celebrate a renewed global appreciation for everything that makes our islands unique.”
“The future of tourism in Fiji is bright, with exciting new developments and global recognition for our hospitality.”
Tourism Fiji’s UK & European Regional Director Jane West added: “It’s exciting to see UK visitor numbers go from strength to strength.”
To capitalise on the increased access, Tourism Fiji launched a new campaign which will roll out globally.
The Happy Passports campaign takes a light-hearted approach to the universal frustration of passport photos, showing how hard it is to maintain a solemn expression in a country where happiness comes naturally.
Travel agents can find more information on the dedicated Matai Specialist Training site https://specialist.fiji.travel/
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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