Multi-day tour product marketplace TourRadar has added river cruising to its global inventory.
Customers can now book river cruises on the platform from brands including Avalon Waterways, CroisiEurope River Cruises, Lueftner Cruises and Uniworld.
"For the past year, we’ve been working closely with high-end brands to further personalize and improve the booking experience for our clients. River cruising is the perfect addition, complementing the upscale operators already available on TourRadar, including Butterfield & Robinson, Peregrine, Insight Vacations, Trafalgar and more," said Travis Pittman, CEO of TourRadar.
"Upscale product demand continues to grow rapidly in our key markets," said Pittman. "Adding a river cruising option fills a gap in our product range."
TourRadar aggregates products from more than 500 operators and expects the river cruising segment ‘will bring in many more travelers seeking an upscale travel option.’
