The Travel Foundation is calling for quotes to measure the percieved
importance attached to sustainability by UK consumers of international
travel, as it is a factor influencing consumers’ travel decisions.
The Foundation believes that most previous research has simply surveyed
prompted opinion, and so has produced results which are questionable, so
the structure of the research should mirror a buying decision context as
closely as possible.
The results should be available by 30th October 2006 so the Travel
Foundation will be able to draw upon them in its seminar contributions at
World Travel Market and its seminar contributions at the ABTA convention
Valere Tjolle
