Travel Leaders Group said it will make a sizeable investment in its wholly owned cruise platform CruCon early next year.
It plans to significantly ramp up cruise sales volume.
New Hampshire-based CruCon, founded in 1997, is already one of the largest sellers of cruise product with more than $125 million in annual sales.
"Since our inception in 2008, Travel Leaders Group has sought to make investments in travel businesses that strategically align with ours," said Ninan Chacko, CEO of Travel Leaders Group.
"By investing significantly in CruCon Cruise Outlet – one of the industry’s foremost cruise leaders – we see an opportunity to rapidly increase Travel Leaders Group’s cruise volume, thus further strengthening the already substantial, high quality demand we deliver to cruise lines."
Travel Leaders Group did not disclose the size of the investment.
It expects to consolidate up to $1 billion in annual cruise sales volume over the next several years, the company said.
