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Travel mobile technology research announced
Tuesday, 13 Feb, 2009
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A research project is being established to enable the online travel industry to exploit mobile technology.
The “School of Mobile” is designed to educate the travel industry about the methods and opportunities behind turning mobile into the next marketing and distribution channel for hotels, air and rail tickets and holidays.
Eyefortravel has allocated £45,000 to produce three pieces of original research to educate the industry as to how to spend their money for maximum returns.
The reports will cover:
- the current use of mobile technology by the industry and identifying the mobile markets globally
- what the industry is aspiring to do with mobile
- Consumer behaviour future trends and new applicable technologies.
Contributing and supporting travel companies include Accor Hotels, Octopus Travel, Intercontinental Hotels, Virgin Atlantic, Easyjet, SAS, Hilton, Starwood, Zuji, and Travelocity.
The reports will be distributed free to more than 10,000 senior travel industry decision makers and sold to suppliers of technology and solutions.
The first report is due to be ready at the end of the month.
To sign up for an issue go to http://www.eyefortravelresearch.com/user/registration#membership-info-advanced
by Phil Davies
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