First they created the ‘cuddilow’, then came the ‘nodcasts, and the other week they launched the arrival of ‘sleep wardens’.
Now, the seemingly sleep-obsessed marketing gurus at Travelodge have decided to stage Britain’s first ever ‘Sleep Concert’ in an attempt to help us get some shut-eye.
The concert, which they say “aims to leave Britons snoring for more” (get it?) will take place on Tuesday July 20 July 2010 at 12.30pm at London City Road Travelodge.
Guests will be supplied with pillows, duvets and eye masks in order to ensure the optimum slumber environment.
If the trial is successful it may be rolled out nationally.
According to Leigh McCarron, Travelodge’s very own sleep director, Sleep Concerts have been a great success in Japan where sleep-deprived workers will happily pay £50 for the privilege of nodding off to a live music performance.
Sleep deprived Britons, however, can register for a place for free by registering their interest at: [email protected]
TravelMole just can’t wait for the next sleep initiative…yawn….
