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Trip.com Group joins Global Sustainable Tourism Council
Trip.com Group officially joined the Global Sustainable Tourism Council’s (GSTC) global network as a member.
Jane Sun, Chief Executive Officer of Trip.com Group said, “We believe we can only solve big issues by working with our peers from across the industry. This is why we are very excited to become a member of the GSTC, joining their global community to collaborate on sustainable travel initiatives.”
In order to delve into consumer sentiment on sustainable travel, Trip.com Group conducted a survey from over 7,700 travellers from 11 markets. The Sustainable Travel Consumer Report 2022 revealed that almost eight in 10 (78.7%) travellers recognise the importance of sustainable travel. The Report also found that the Covid-19 pandemic has been a major driver behind increased consumer awareness of their travels’ impact, with 67.7% of travellers now open to paying more.
To meet increased demand for sustainable travel options, the Group’s consumer brand Trip.com launched its CHOOOSE carbon offsetting option for travellers to offset their flights’ Co2 emissions.
As a member of the GSTC, it will support the GSTC mission to promote sustainable tourism standards in. Being a GSTC member allows Trip.com Group to participate in GSTC’s global network, in promoting the widespread adoption of universal sustainable tourism principles.
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