Trip.com Group highlighted its expansion in the Middle East with strategic partnerships and a new regional office.
It presented at Arabian Travel Market (ATM) in Dubai and Boon Sian Chai, MD of International Markets joined a panel discussion on multigenerational travel at ATM.
Chai also highlighted the success of Trip.com Group’s “Old Friends Club”, as part of initiatives to enhance multigenerational travel which first launched in China.
Additionally, Trip.com Group is forging strong partnerships in the region.
This includes Trip.com Group’s global partnership with the Saudi Tourism Authority and a Memorandum of Understanding with Qatar Tourism.
Trip.com also announced a new regional office in Dubai.
This office is set to play a pivotal role in strengthening its presence across the Middle East.
Siddharth Sudhakar, Product & Marketing Director, General Manager for the Middle East and Africa at Trip.com Group said: “Establishing our office in Dubai is a critical step in our regional strategy.”
“It enhances our ability to forge local partnerships and tailor our offerings to better meet the needs of Middle Eastern travellers.”
The company’s participation at ATM Dubai is part of a broader strategy to boost service capabilities and market presence.
It is doing this by leveraging propriety tech such as AI-driven tools like TripGenie for personalised travel planning and Trip.Vision for mixed-reality experiences.
