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TripAdvisor thrashes competitors on Google
TripAdvisor was the most visible website on Google for foreign hotel searches last month, according to a report by Greenlight.
It found that the travel review site ranked top for 144 keywords, including ‘Dubai hotels’, in long-haul searches. In the short-haul market, it ranked top for six keywords, including ‘Rome hotels’.
TripAdvisor achieved a 68% share of voice in long-haul searches, thrashing its competitors. Expedia ranked second, with only a 26% share, followed by Marriott and Laterooms.com, which each achieved a 17% share.
In short-haul searches, TripAdvisor achieved a 52% share, followed by Laterooms.com with 33% and Expedia with 31%.
Earlier this week we reported that TripAdvisor was the most influential hotel-related website on social media.
For the full report, go to http://www.greenlightdigital.com/gossip/sector-reports-hotels/hotels-sector-report-issue-15-february-2013-1/
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Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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