United Kingdom
United States
Asia Pacific
TripAdvisor thrashes competitors on Google
TripAdvisor was the most visible website on Google for foreign hotel searches last month, according to a report by Greenlight.
It found that the travel review site ranked top for 144 keywords, including ‘Dubai hotels’, in long-haul searches. In the short-haul market, it ranked top for six keywords, including ‘Rome hotels’.
TripAdvisor achieved a 68% share of voice in long-haul searches, thrashing its competitors. Expedia ranked second, with only a 26% share, followed by Marriott and Laterooms.com, which each achieved a 17% share.
In short-haul searches, TripAdvisor achieved a 52% share, followed by Laterooms.com with 33% and Expedia with 31%.
Earlier this week we reported that TripAdvisor was the most influential hotel-related website on social media.
For the full report, go to http://www.greenlightdigital.com/gossip/sector-reports-hotels/hotels-sector-report-issue-15-february-2013-1/
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
Abercrombie & Kent hails $500 million funding boost
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Gatwick braces for strike
Co-pilot faints, easyJet flight issues ‘red alert’