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Triton produces first long haul programme
TritonHolidays is issuing the first Triton Worldwide 2008 consumer brochure for the January peak booking period.
The 80-page brochure contains a selection of Triton exclusive luxury holidays in
Featuring the Caribbean, Middle East, Indian Ocean and Far East, the 80-page brochure covers 118 properties including 11 five-star resorts.
Triton has directly contracted accommodation and added a selection of partner stock.
The brochure is to be distributed across the Triton membership in mid-January. It will be supported by a range of window materials, counter-top destination guides, agent customisable e-mail marketing together with an e-brochure and a variety of communications throughout the peak booking period.
Triton will also run a new agent incentive scheme to help drive bookings through its brochure.
Product development director Jason Edwards said: “Over the past few months we have increased our directly contracted stock significantly in tropical destinations.
“The Triton Worldwide brochure will provide our members with a great means of differentiation and I am confident that we sit comfortably against competitor product and pricing”.
by Phil Davies
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