Agent consortia Worldchoice has appointed Trudy Redfern to the newly created position of head of marketing and business travel.
Ms Redfern spent eight years as sales and marketing director at Gold Medal before becoming general manager at DNATA Travel UK Ltd, a post she has held for the past two and a half years.
Commenting on the appointment, Worldchoice’s commercial director, Keith Wilson said: “We are delighted to have Trudy on board and believe that she will prove a great asset to the organisation, helping to develop our marketing even further. Her knowledge of the airline industry will also prove invaluable in getting our business travel strategy off the ground, something we have been keen to do for some time.”
