TUI Blue Hotels is expanding into Europe’s booming city break market with its first leisure hotels in Lisbon and Seville. The move marks a significant milestone in the brand’s growth strategy and opens a new chapter beyond its established portfolio of beach, mountain, and resort hotels.
TUI Blue Sevilla Suites will become the brand’s first European city hotel. The newly built property will feature 89 rooms and is scheduled to open in late 2026. Located in Vega del Rey, just 10 minutes from downtown Seville, the hotel will offer a rooftop pool and a co-working space designed for modern travelers.
Meanwhile, TUI Blue Rossio in Lisbon has been signed under a franchise agreement and is undergoing a comprehensive redesign. Located in the heart of Lisbon’s prestigious Baixa district, the 30-room boutique hotel will bring the TUI Blue leisure concept to one of Europe’s most popular urban destinations. It is expected to open in early 2027.
“The launch of TUI Blue city breaks in Europe is a major milestone for our brand,” said Marco Ciomperlik, COO of TUI Group.
“TUI Blue has developed into our fastest-growing leisure hotel brand, with more than 100 hotels worldwide and ambitious international growth plans. Following the first openings in cities across Asia, we are now bringing our distinctive leisure hotel concept to some of Europe’s most attractive urban destinations.”
He added: “Lisbon and Seville are ideal destinations, combining strong city break appeal with the rich local culture, food, and experiences that sit naturally at the heart of the TUI Blue concept. The new hotel openings will also benefit from the breadth of TUI’s offering. TUI Blue’s high-quality accommodations can be easily combined with TUI Musement’s curated experiences to deliver a more meaningful destination experience for our guests.”
TUI Blue has established itself as a leading leisure hotel brand known for personalized experiences, high-quality hospitality, and a strong focus on local culture and cuisine. Guests at the Lisbon and Seville hotels will benefit from dedicated Blue Guides, curated city experiences, digital services through the Blue App, and food and beverage concepts designed to connect travelers with local culture. The concept combines the convenience of a centrally located hotel with the leisure expertise that defines TUI Blue.
TUI Musement, TUI’s tours and activities business, complements the new hotels with curated excursions, activities, and attraction tickets. In Lisbon, guests can choose from more than 200 experiences, including walking tours, football stadium visits, and day trips to Cascais and Sintra. In Seville, more than 100 experiences are available, including TUI Musement-designed tours led by local experts and off-the-beaten-path visits to historic palaces and gardens dating back to the 15th century. All experiences can be booked through the TUI and TUI Musement websites and apps.
