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TUI Blue targeting 300 hotels
TUI Group will continue to expand its hotel segment, focusing on Southeast Asia, China, Africa and the Middle East.
Following the relaunch of its operating business, the hotel brand TUI Blue aims to grow to 300+ hotels.
Its operating model is under management contracts or by franchisees.
The TUI Blue business model was presented to investors as well as representatives of the hotel industry at a hybrid event in Dubai.
TUI Blue will establish its own hotel development team based in Dubai and Hong Kong.
“Our dedicated team in Asia has already started and has successfully managed to sign contracts for the first TUI Blue hotels in China,” said Artur Gerber, Managing Director TUI Blue.
The TUI Blue model offers partners the opportunity to optimise costs and make hotel operations more efficient.
In addition TUI offers access to 27 million customers per year, and access to a digital hotel platform.
A website has been launches for hotel partners and investors, offering further information at: https://development.tui-blue.com/
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