United Kingdom
United States
Asia Pacific
UK consumers doubt airline sustainability claims
Wednesday, 10 Jan, 2023
0
Over a third of Brits are sceptical of airline sustainability claims.
Just 23% of consumers take environmental claims from businesses at face value, according to a new study by Sensu Insight.
The 50 Shades of Greenwashing found almost a third (30%) expect environmental claims to be slightly exaggerated.
About 14% don’t believe them at all.
Just one in 10 respondents (10%) said they believe that businesses have the best interests of the planet at heart.
Steve Leigh, MD at Sensu Insight, said: “We are increasingly living in a cynical age where ‘fake news’ make us more likely to question everything.
“For airlines, the lawsuit filed against KLM was the highest profile example undermining trust in the sector.”
Related News Stories:
Ray Monty
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
The Northern Lights in Fairbanks