Over a third of Brits are sceptical of airline sustainability claims.
Just 23% of consumers take environmental claims from businesses at face value, according to a new study by Sensu Insight.
The 50 Shades of Greenwashing found almost a third (30%) expect environmental claims to be slightly exaggerated.
About 14% don’t believe them at all.
Just one in 10 respondents (10%) said they believe that businesses have the best interests of the planet at heart.
Steve Leigh, MD at Sensu Insight, said: “We are increasingly living in a cynical age where ‘fake news’ make us more likely to question everything.
“For airlines, the lawsuit filed against KLM was the highest profile example undermining trust in the sector.”
