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UK consumers doubt airline sustainability claims
Wednesday, 10 Jan, 2023
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Over a third of Brits are sceptical of airline sustainability claims.
Just 23% of consumers take environmental claims from businesses at face value, according to a new study by Sensu Insight.
The 50 Shades of Greenwashing found almost a third (30%) expect environmental claims to be slightly exaggerated.
About 14% don’t believe them at all.
Just one in 10 respondents (10%) said they believe that businesses have the best interests of the planet at heart.
Steve Leigh, MD at Sensu Insight, said:Â “We are increasingly living in a cynical age where ‘fake news’ make us more likely to question everything.
“For airlines, the lawsuit filed against KLM was the highest profile example undermining trust in the sector.”
Ray Monty
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