Adverts for Tourism Australia’s controversial “Where the bloody hell are you?” campaign could be on TV by the weekend after UK authorities agreed to review their ban.
Australian tourism minister Fran Bailey met the managing director and chairman of the British Broadcast Advertising Clearance Centre (BACC), the UK tourism minister and the chairman of the British Advertising Standards Authority in a bid to have the ban overturned.
They have promised to review their decision.
“It’s a bloody good result,” Bailey said. “My faith in British justice and the British sense of humour has been restored.
“This is a first, this has never been achieved before, so this is a tremendous coup for Australia.”
An interesting sidelight of the trip was the news that the Cronulla model at the centre of British outrage over Australia’s “bloody” tourism ad campaign holds a British passport herself.
Bingle has dual citizenship and is eligible for a British passport thanks to her mother, who was born in the UK, the model’s management agency explained yesterday.
Report by Graham Muldoon
