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Understand and Develop the Growing Sustainable Tourism Market
Sustainable Market Intelligence Pays Big Dividends
More and more consumers are turning to sustainable tourism (responsible tourism, ecotourism, CSR tourism, green tourism) – why? The answer is simple, sustainable tourism is not only now becoming seen as a necessity (like sorting your garbage, economising on energy and water – but it’s also becoming hip and fashionable see Green Luxury
The leaders in the field are now consolidating their positions and aligning themselves with the sustainable movement – in Europe TUI and Virgin see TUI Environment
Big names are becoming involved, not just tour operators and hotels and resorts but also mega names such as Sabre see Sabre Interview
The responsible tourism movement is working at the smaller SME end of the marketplace literally hundreds of thousands of small companies in travel and tourism are coming into the sustainable tourism foldResponsible Tourism Networking
The most important fact to recognise that sustainable tourism is more and more becoming a market driven phenomenon. As Gopinath Parayil said at the ITB Berlin “Some are born to CSR, some grow to CSR and some have CSR thrust upon them” The winners will be those that adapt and market first.
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