Uniworld is going paperless on board its river cruise ships, removing menus, printed cruise programmes and newspapers.
It has already removed paper – where possible – on its sister brand, U by Uniworld, which focuses on more active itineraries and informal nightlife for younger travellers.
Restaurant and bar menus are displayed on screens and cruise activities and information are shared on WhatsApp.
Uniworld managing director Ben Wirz said the cruise line has had positive feedback from guests about the changes.
"Guests with a conscience love it and those that perhaps care less are still finding it more practical," he said. "And it allows more flexibility with last minute changes too."
He said some authorities and suppliers still demand hard copies due to regulatory compliance, but otherwise paper would be removed.
The cruise line has also removed straws from its bars and gives passengers a reusable water bottle once they step on board, instead of plastic water bottles.
Longer term plans include replacing plastic key cards with rubber wristbands and replacing plastic soap dispensers with glass ones.
