An advisory report on travel and tourism, issued to the US Secretary of Commerce, has been heralded as a “wake up call” by the country’s travel industry.
The report, submitted by the US Travel and Tourism Advisory Board (TTAB), outlines the value of travel and tourism to the US economy.
It also recommends that the visa process is made easier for people to visit and stresses the importance of establishing an international marketing programme.
Entitled ‘Restoring America’s Travel Brand: A National Strategy to Compete for International Visitors’, it was put together at the direction of Commerce Secretary Carlos Gutierrez in his efforts to strengthen US tourism.
“This report should establish our national travel and tourism policy,” said Roger Dow, president and chief executive officer of the Travel Industry Association (TIA).
“In implementing the strategies put forth in the report, we will be able to compete for an increased share of the world travel market and unleash the power of travel to help improve America’s image around the world.”
By Bev Fearis
