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Value of mobile bookings surges

Monday, 24 February 20143 min read

Booking.com is reporting a huge increase in the value of transactions made on mobile devices.

The accommodation site says mobile users made bookings worth $8 billion in 2013, up from $3 billion in 2012.

In 2011, Booking.com saw $1 billion in mobile bookings, showing just how rapidly usage has grown in the last two years.

Chief marketing officer Paul Hennessy said: "We’re seeing a shift in consumer behaviour from simply booking last minute accommodations on mobile devices to planning, researching, booking and utilising post booking functionality on our mobile platforms."

Mobile hotel and accommodation bookings through Booking.com can be made via its apps for iOS and Android, as well as mobile websites.