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Value of mobile bookings surges
Booking.com is reporting a huge increase in the value of transactions made on mobile devices.
The accommodation site says mobile users made bookings worth $8 billion in 2013, up from $3 billion in 2012.
In 2011, Booking.com saw $1 billion in mobile bookings, showing just how rapidly usage has grown in the last two years.
Chief marketing officer Paul Hennessy said: "We’re seeing a shift in consumer behaviour from simply booking last minute accommodations on mobile devices to planning, researching, booking and utilising post booking functionality on our mobile platforms."
Mobile hotel and accommodation bookings through Booking.com can be made via its apps for iOS and Android, as well as mobile websites.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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