ADELAIDE – The recent purchase of the Venture Holidays Australia trademark from Flight Centre by Venture Holidays SA/NT, for areas where it was not already owned, brings great business opportunities, according to managing director Robert Mackay.
He said that the move provided further opportunity for his Adelaide-based company to continue its growth into the eastern seaboard market .
The purchase brings the Venture brand, one of Australia’s oldest wholesale names, under the one roof and single ownership for the first time.
Mackay said that the brand had been revitalized in South Australia and the Northern Territory over the last couple of years, with the traditional travel product blended with modern new-look brochures.
He added, “We have used the period of the recent business turndown to conduct more travel agent educational activities and further enhance our staff’s product knowledge with numerous destination familiarisation tours.
“It has been a tough year for travel but it has brought opportunities which saw us release new products to Fiji and the Arabian Gulf destinations of Oman, Abu Dhabi, Dubai and Qatar.”
This brings the Venture portfolio of brochures to 11, adding to America & Hawaii, Europe & Britain, Canada & Alaska, Bali & Lombok, Malaysia & Borneo, Singapore, Thailand, China, Hong Kong & Macau, Vietnam, Laos & Cambodia,
New brochures for Turkey and Morocco will be released during 2010.
