United Kingdom
United States
Asia Pacific
Viator acquires LookTours
Viator, which call itself the single largest online resource for tours and activities worldwide, has gotten even larger with the acquisition of LookTours.
The Las Vegas-based LookTours is a leading provider of local and other major market sightseeing tours and destinations.
Financial terms of the deal were not announced.
LookTours’ collection of activities will add to Viator’s existing portfolio that has more than 4,500 sightseeing tours, attractions and activities. The tour company offers 450-plus destinations in more than 75 countries.
LookTours, founded in 1999, specializes in discounted activities and offers a variety of tours and adventure activities that include bus, helicopter, airplane, jeep and kayak outings.
“This is a major move for Viator, as LookTours brings us a host of benefits, not the least of which is the leadership position in Las Vegas, one of the world’s largest destination markets,” said Rod Cuthbert, founder and CEO of Viator.
Viator will continue to operate the LookTours and Viator brands separately, but plans to share company practices. LookTours will keep Las Vegas as its base.
Viator, which does not currently offer telephone bookings, will gain the benefit of LookTours’ expertise in running a full-service reservations and customer service call center.
Report by David Wilkening
David
Exploring Brooklands Museum with Alex Patterson
Global Tourism Challenges and Upcoming Events: A Conversation with Don Welsh
Peebles Barbeque: A Legacy of Flavor and Tradition
Exploring Bok Tower Gardens with Erica Smith
Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes
Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
EU entry-exit system delayed again
Carnival Cruise Line hosts Prague getaway for Fun Ambassadors
Jet2 unveils Samos as new Greek destination for summer 2026
Council moves to designate Forest of Dean a Biosphere
US tourism hit with UK, Germany travel warnings