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Viator acquires LookTours
Viator, which call itself the single largest online resource for tours and activities worldwide, has gotten even larger with the acquisition of LookTours.
The Las Vegas-based LookTours is a leading provider of local and other major market sightseeing tours and destinations.
Financial terms of the deal were not announced.
LookTours’ collection of activities will add to Viator’s existing portfolio that has more than 4,500 sightseeing tours, attractions and activities. The tour company offers 450-plus destinations in more than 75 countries.
LookTours, founded in 1999, specializes in discounted activities and offers a variety of tours and adventure activities that include bus, helicopter, airplane, jeep and kayak outings.
“This is a major move for Viator, as LookTours brings us a host of benefits, not the least of which is the leadership position in Las Vegas, one of the world’s largest destination markets,” said Rod Cuthbert, founder and CEO of Viator.
Viator will continue to operate the LookTours and Viator brands separately, but plans to share company practices. LookTours will keep Las Vegas as its base.
Viator, which does not currently offer telephone bookings, will gain the benefit of LookTours’ expertise in running a full-service reservations and customer service call center.
Report by David Wilkening
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