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United States
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Virgin Atlantic says British Airways short changing passengers
Virgin Atlantic has launched a campaign in the UK aimed at highlighting the differences between its Upper Class Suite and BA’s new Clubworld seat, showing how they claim passengers are being short-changed by BA.
The campaign includes a picture of BA boss Willie Walsh in the new BA Clubworld seat with the strapline “Sorry Willie…still 7.5 inches too short” illustrating how much the Virgin Upper Class Suite is longer in length.
Sir Richard Branson, chairman of Virgin Atlantic, commented: “The advertising shows that BA’s new seat will fall short of passengers’ expectations – especially once they have travelled on the Upper Class Suite which is 7.5 inches longer. You could say that Virgin will go to any lengths to show passengers how to get the best night’s sleep onboard!”
The Upper Class Suite consists of a reclining leather seat for take off, a place to sit and eat a proper meal opposite your partner, the longest fully flat bed in the world with a proper mattress for sleeping on, a private onboard bar to drink at with your friends, a private massage room and four limousines per return trip – all at a price thousands of pounds less than other airlines’ first class. The Upper Class Suite bed is 79.5 inches long and 33 inches wide in the all important shoulder area.
Virgin Atlantic won the World’s Leading Inflight Technology award at this year’s World Travel Awards.
Report by The Mole
John Alwyn-Jones
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