Virgin Australia has expanded its distribution partnership with global travel tech provider Sabre Corp.
Virgin has a long-standing partnership with Sabre dating back to 2001 and the latest agreement will see Sabre support Virgin’s digital modernisation efforts by adding its Digital Experience nextgen e-commerce platform.
"We are extremely happy with the results generated through the Sabre solutions we already have in place. The established Sabre PSS solution is a highly functional tool that has become a fundamental feature of Virgin Australia’s operations, and we’re pleased Sabre is able to support our e-commerce initiatives," said Rob Sharp, Virgin Australia group executive.
Sabre assisted the airline as it pivoted to a full-service airline in 2013, implementing its passenger services system to support its brand revamp.
Now the airline will launch the SabreSonic Digital Experience for a new responsive website with end-to-end retailing functionality.
"Sabre is proud to be Virgin Australia’s trusted technology solutions provider. With access to SabreSonic Digital Experience, they can now optimize their direct distribution channel and have better control over their retailing capabilities," said Dasha Kuksenko, Sabre Airline Solutions vice president and regional general manager for Asia Pacific.
