United Kingdom
United States
Asia Pacific
Visit Finland joins Global Sustainable Tourism Council
Visit Finland announced that Finland is now a member of the Global Sustainable Tourism Council (GSTC).
The programme helps foster consumer confidence and makes it easier for travel partners and travellers to make ‘greener’ choices when visiting Finland.
As of June 2020, Visit Finland has implemented the Sustainable Travel Finland programme, which awards a Sustainable Travel Finland label to tourism companies and destinations that have undergone the entire STF programme and fulfilled the criteria.
The GSTC is an independent and neutral organisation that represents a diverse membership, including national and provincial governments, leading travel companies, hotels, tour operators, NGO’s, individuals and communities.
Membership shows that Visit Finland supports the work that GSTC does for sustainable tourism.
"Sustainability will be in the core of our mission with a fundamental role in the recovery of the travel industry after its disruption. We have an ambitious vision to make Finland the leading sustainable travel destination," said Kristiina Hietasaari, Senior Director of Visit Finland.
Visit Finland says by joining the GSTC, Finland can benchmark and learn from other members.
The GSTC also offers members-only webinars and paid courses for the whole tourism industry to develop sustainability strategies.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
BA suspending all Heathrow to Abu Dhabi flights
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel