Visit USA has appointed Tracey Spuyman as CEO.
Spuyman was previously founder and managing director of marketing agency Teamspirit, now part of Chime Communications.
She was also associate editor of a number of Phoenix International Publishing’s consumer publications outside the UK.
Visit USA chairman Jonathan Sloan said Spuyman joins at an exciting time.
"New for 2015 will be the expansion of consumer show attendance, social media activity, a stand alone Media Awards event as well as an enhanced website," he said.
"Tracey has the experience to drive the organisation forwards at both a strategic and operational level and we are delighted to have her working with us."
