Viva Cruises and Cruise Plus team up to boost travel agent bookings

Friday, 15 Mar, 2024 0

European river cruise line, VIVA Cruises, has inked a strategic agreement with Gold Medal’s sister brand, Cruise Plus.

The partnership enables UK travel agents to book VIVA Cruises’ itineraries through the Cruise Plus Contact Centre.

The agreement unlocks Cruise Plus’ extensive agent network and booking solutions.

Travel agents will now be able to easily book VIVA Cruises itineraries for their clients.

Andrea Kruse, CEO of VIVA Cruises, said: “Integrating our itineraries into the Cruise Plus platform, expands our reach and provides travel agents with a new premium river cruise experience.”

The companies announced the partnership this week at the CLIA RiverView Conference in Amsterdam.

VIVA Cruises showcased its first new build, VIVA ONE to travel agents at the conference

Mark Henderson, Head of Specialist Product at Cruise Plus, said: “With this agreement, we are streamlining the booking process, allowing travel agents to focus on what they do best.”

VIVA Cruises was founded in 2018 as the first in house tour operator of Swiss shipping company, Scylla AG.

Since then, it has grown rapidly and now has an eight-ship fleet sailing on major European rivers.

The fleet includes two own build ships; with a third one, VIVA ENJOY, launching at the end of this year.

Learn more about : VIVA Cruises ( Asia Pecific ) VIVA Cruises ( N. America ) VIVA Cruises ( United Kingdom )

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TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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