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Waikiki hotel ditching Trump brand name
The Trump International Hotel Waikiki is dropping the Trump brand for Hilton.
From early 2024, the property will move to the Hilton LXR collection of resorts as the rebranded Wākea Waikiki Beach.
The Trump Organization said the change comes about through a ‘mutual agreement for a significant buyout of the hotel management and license agreement’ with hotel owner Irongate.
The Trump International Hotel Waikiki launched in 2009 and according to the Trump Org had consistently performed well.
“With the support of the Trump team, we have achieved great things in 14 years of operation,” said Irongate CEO Jason Grosfeld.
The Hilton hotel’s rebrand will see a ‘monumental transformation’ of the 462 guest rooms, public areas and restaurants.
The Trump hotel portfolio is down to just eight locations after several lost the Trump name in recent years.
These include in New York, Toronto, Panama City and Washington DC.
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