Waikiki spreading the word - TravelMole


Waikiki spreading the word

Thursday, 31 Oct, 2006 0

Waikiki is spending a half million dollars next year to target the North American and Japanese market as part of a three-year marketing campaign to revitalize the site.

“We are essentially re-branding a dream destination, Waikiki, and we have a very exciting story to tell,” said Les Enderton, executive director of the Oahu Visitors Bureau.

The area has undergone a series of redevelopment projects and upgrades.

“The Hilton is building its Grand Waikikian time-share tower, and the Sheraton hotels in Waikiki also are expected to undergo some major upgrades,” said the Honolulu Advertiser.

As part of the marketing effort, the area has a video that highlights the various different activities, food and entertainment in Waikiki.

Report by David Wilkening



 

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