Waikiki is spending a half million dollars next year to target the North American and Japanese market as part of a three-year marketing campaign to revitalize the site.
“We are essentially re-branding a dream destination, Waikiki, and we have a very exciting story to tell,” said Les Enderton, executive director of the Oahu Visitors Bureau.
The area has undergone a series of redevelopment projects and upgrades.
“The Hilton is building its Grand Waikikian time-share tower, and the Sheraton hotels in Waikiki also are expected to undergo some major upgrades,” said the Honolulu Advertiser.
As part of the marketing effort, the area has a video that highlights the various different activities, food and entertainment in Waikiki.
Report by David Wilkening
